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Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 1980s, to its ultimate descent into bankruptcy and corporate takeover. Tour.
- Sales Rank: #558739 in Books
- Brand: Brand: Henry Holt n Co
- Published on: 1996-11
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 6.50" w x 1.25" l,
- Binding: Hardcover
- 350 pages
- Used Book in Good Condition
Amazon.com Review
Crown and Coleman, journalists with Crain's Chicago Business, report how Schwinn, America's premier manufacturer of bicycles, developed, flourished, coasted, and finally flew from its seat headfirst into bankruptcy in 1992. The company's heyday was in the 1950s, when its lovingly crafted, chrome-bedecked monsters were a kid's dream. But the company ignored a shift that occurred in the 1970s--kids of the '50s, by then young adults, had taken to cycling, a sport that demanded lighter frames. When management finally realized the trend, they discovered that Schwinn's underfinanced, antiquated Chicago plant could not produce the welding on the new, thinner tube frames, forcing them to outsource the work to Taiwan's Giant Bicycles. Giant was then tiny, but--thanks to Schwinn--it soon fulfilled the promise of its name to become the biggest bicycle manufacturer in the world. A salutary tale of "no hands" management.
From Publishers Weekly
This involving saga of the rise and fall of an American icon, the Schwinn Bicycle Company, combines a colorful social history of bicycling with a cautionary tale on the many forces that can bring down a family-run enterprise. Founded in 1895 in Chicago by headstrong German immigrant Ignaz Schwinn, the firm saw its market eclipsed by the automobile age, until Schwinn's son Frank led the bicycle industry out of the Depression with diverse styles and a youth-oriented image. Business boomed in the 1950s, but imported bikes splintered the market, and third- and fourth-generation Schwinns, clinging to old formulas, fell behind. The closing of the Chicago factory in 1983, a Pyrrhic victory over the union, left Schwinn essentially an importer. Parts shortages and lack of investment in new equipment were further burdens. Crown and Coleman, reporter and deputy managing editor, respectively, at Crain's Chicago Business, maintain that Ed Schwinn Jr., who became president in 1979, soured key relationships with dealers, employees and suppliers through his arrogance, managerial blunders and a series of joint ventures that sapped the company's limited resources. After filing for bankruptcy in 1992, Schwinn Bicycle was bought by Chicago investors Sam Zell and David Schulte, who moved the streamlined enterprise to Boulder, Colo. Photos. Author tour.
Copyright 1996 Reed Business Information, Inc.
From Library Journal
Schwinn, whose name was synonymous with the American bicycle, was for many decades an innovative and highly successful company. Since its founding in 1895 by German immigrant Ignaz Schwinn and later ownership by his descendants, the company produced such sought-after bicycles as the Black Phantom, Sting Ray, Varsity, and Excelsior. In 1992, Schwinn filed for bankruptcy and was subsequently taken over by an outsider. Crown and Coleman, both of Crain's Chicago Business, examine the history of Schwinn "not only in the context of the bicycle industry but also in its fall as an American icon?a tale for businesses large and small." The reasons they cite for its failure include management blunders, marketing and distribution miscalculations, and a clash of corporate cultures. An insightful look at a leading player in an important U.S. industry; recommended for both public and academic collections.?Lucy T. Heckman, St. John's Univ., Jamaica, N.Y.
Copyright 1996 Reed Business Information, Inc.
Most helpful customer reviews
6 of 7 people found the following review helpful.
Interesting business history
By Steve Frazier
This is a fascinating cautionary tale about what happens to a business -- no matter how famous -- when it loses focus on its customers and competitors. For anyone who grew up riding a Schwinn, it's hard to avoid rooting for the company to succeed, even though one knows (in advance) that in the end the company failed. It's a little like watching a horror movie where you want to yell out to the screen, "watch out," in the vain hope the actors in the movie can here you -- I kept wanting the management of Schwinn to wake up and save the company, even though you know they won't.
Highly recommended -- too bad this is out of print. Worth buying a used copy to read.
2 of 3 people found the following review helpful.
It's a Bike Book, It's a Business Book. Outstanding.
By Dan J. Roraff
Never take a job at a privately owned company with the grandkids running the place.
If you are a grandkid who owns a company, got to Hawaii and live on the beach and hire a real professional manager for your company.
The book has a lot of Schwinn history. It tells us what went right and what didn't. The Schwinn at Walmart may say Schwinn, but it isn't a real Schwinn, it's a low bid bike sold by a company that owns several bike names. Like the title, "No Hands" all of the chapters have similar titles, makes it fun. Also serious facts and why the great company wasn't great. Having ridden Schwinns of that era and bought one and still have a Japanese bike of that era, I can't figure out why it took so long for them to fail. They just got out of touch with their customers, yet were set up to be in tune with the every changing market.
0 of 0 people found the following review helpful.
Great book that makes you almost smell the hard wood ...
By Eric
Read this book years ago and missed it so much i had to have my own copy. Great book that makes you almost smell the hard wood floors of the old Chicago Schwinn factory. Its that good.
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