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1 to 1: The Essence of Retail Branding and Design, by Michel van Tongeren
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The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer’s journey from the couch at home to buying the physical product, and cover all the steps in between—offline and online—a practical and inspirational book.
- Sales Rank: #2099559 in Books
- Brand: Brand: BIS Publishers
- Published on: 2013-02-26
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x .90" w x 8.10" l, 2.30 pounds
- Binding: Hardcover
- 160 pages
- Used Book in Good Condition
About the Author
Brand strategy, concepting and design are at the core of my business.
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Krishna
Nice
0 of 0 people found the following review helpful.
Useful and practical advice on how to approach branding
By Geoffrey P. Tucker
This is the first book I've read on branding in a while. I found it very useful with concepts I could borrow for B2B marketing (my domain of expertise). The author provides models that, with a little study and intuition, a competent marketer could learn how to use on his own and apply to a product/service. While not a complete guide by any means, the book provides intelligent advice about how to think about a brand and all its facets. This will help the reader to avoid overlooking any crucial qualities in the brand development process, i.e., finding out what he doesn't know he doesn't know.
My only criticism is that the book needs another going through for editing. There are numerous typos and a handful of uses of incorrect grammar that mar an otherwise quality book on branding...one that is blessedly free of brand- and marketing-speak fluff that sounds great but has no practical use.
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